Asian Congress for Media & Communication (ACMC)

ACMC PUBLICATIONS
2011

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Media and Culture:
Global Homogeneity and Local Identity

Thanks to technological advancement in telecommunications --as predicted by Marshall McLuhan in the 1960s-- the world has become a global village. A McDonald’s BigMac can be eaten anywhere from Beijing to Bangkok, Bruno Mars songs are played on the streets of Manila and Macau, Tommy Hilfiger is worn in Hong Kong and Hanoi even as we all witnessed the hotel bombings on Jakarta on CNN. As we get to eat the same food, witness the same events on television and learn about the latest Parisian fashion, the role of media in disseminating cultural trends becomes apparent. But can we really say that media limits itself to merely dissemination of information? Can it also pose a danger to local cultures?   

This book explores media’s role in promoting the local culture vis-à-vis the global media trend. Select papers from the recent international conference of the Asian Congress for Media and Communication examine the growing role of the mass media’s cultural influence and how it can be either a hindrance or a help in promoting local cultures instead of serving as a tool for global homogenization.

The articles in this book aim to reorient the study of media and culture towards new media literacies that take into account the effects of new technologies, the growth of social media and the subtle Western hegemonic forces within the Asian context.

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TABLE OF CONTENTS

Chapter 1
INVESTIGATING POPULAR CULTURE AND THE MEDIA 
By Veronica L. Isla

Chapter 2
Stereotyping Asians on Western TV news
By Marc Stanton

Chapter 3
Citizen Journalism: The Fall of mainstream Media Hegemony
By Hamoon Khelghat-Doost and Y.T.M. Tunku Fatimah Firdaus Dato’ Tunku Fariddudin

Chapter 4
Commodifying Women: A Media Quandary
by Esther Esteban and Rachel E. Khan

Chapter 5
Youth and local culture: The media as an instrument of change
By Khairiah A. Rahman and Mary Thomas

Chapter 6
Children in Media: Either Abused or in Conflict with the Law?
by Gwenetha Y. Pusta

Chapter 7
A TELEVISION PORTRAIT OF AN OVERSEAS FILIPINO WORKER
By Renalyn J. Valdez and Rosemarie Arhlene Ampil

Chapter 8
Language Education and the New Media Literacy of 21st Century Children
By Khairi Al-Zubaid and Cameron Richards

Chapter 9
SOCIAL NETWORKING AND THE YOUTH
By Cheng Ean Lee, Meng Yip Wong and Gim Wei Lai

   
   
   
     
This is the official website of the
ASIAN CONGRESS FOR MEDIA & COMMUNICATION
University of the Philippines, P.O. Box 388, 1101 Quezon City, Philippines
contact#s: 632-4890808, info@asianmediacongress.org